— Original reporting
Antinol® Plus and AKC® Partner with ESPN
Antinol® Plus and the American Kennel Club® are partnering with ESPN to elevate the national conversation about proactive canine health. AKC Celebrates USA 250 is a series of national broadcasts, beginning June 28, that combine agility and diving competitions with a critical message – dogs that perform at the highest level don't get there, or stay there, by accident.
Antinol® Plus and the American Kennel Club® are partnering with ESPN to elevate the national conversation about proactive canine health.
"AKC Celeb
is a series of national broadcasts, beginning June 28, that combine agility and diving competitions with a critical message – dogs that perform at the highest level don't get there, or stay there, by accident.
Historic Setting for a Timely Message
Filmed at the Philadelphia Navy Yard — one of America's oldest naval facilities —"AKC Celebrates USA 250" showcases a full spectrum of canine athleticism, from nimble small-breed agility competitors to powerful dock divers, and the handlers who keep them performing at their best.
Antinol® Plus, a proud partner of the series, hopes it will underscore a critical message for handlers and caregivers of America’s more than 70 million companion, working and military dogs — joint support should begin long before problems are noticeable.
"Antinol Plus by Pet HealthWorks shares AKC's commitment to supporting the health and wellbeing of dogs at every stage of life," said Brandi Hunter Munden, Vice President of Communications for the American Kennel Club.
Changing the Standard of Care
Research from Cornell University College of Veterinary Medicine, the American Animal Hospital Association, and the Merck Veterinary Manual indicate joint deterioration begins long before symptoms appear.
Still, the common approach to joint health has been reactive. Owners wait until they notice signs of decline before acting, often past the window for early intervention.
Dr. Monica Tarantino, DVM, expert on senior pet health and co-founder of the Senior Dog Veterinary Society has built her practice around changing that pattern.
“When it comes to supporting joints and mobility, the steps owners take during their pets’ early and middle years impact how well their dogs function and how healthy they are later in life,” Dr. Tarantino said.
Antinol® Plus is integrated throughout the ESPN broadcasts in branded segments, expert veterinary commentary, and sponsorship elements — translating the energy and spectacle of elite competition into practical guidance for pet owners at home.